Your passion is the base ingredient for creating a solid brand. But you might not be a marketing or graphic design expert – and that’s okay. You can toss pizza dough perfectly and make a meatball that rivals your grandma’s. How to create an irresistible brand for a food truck Classy brands might opt for formal, poetic language, while hip one-liners work well for laid-back, youthful companies. Any slogans or written materials should represent that personality with a tone that sounds like the brand. Tone: Brands have personality: upbeat, funky, laid black, classy – the list goes on.Color palettes contribute significantly to making a brand recognizable. Whether you buy a Starbucks coffee in Milan or Hong Kong, the green logo on the cup should be the same hue. Color palette: A color palette is a defined set of hues a brand uses wherever it goes.Some logos include the company’s name (or are the company’s name), while others – like Apple’s apple – rely on a visual design element to do the talking. Logo: Logos come in different shapes and sizes but usually feature images and lettering.But if you’ve never given much thought to the common elements that make a company’s branding so memorable, let’s break it down: You can probably describe the logo down to the colors and font style. Branding elementsĬlose your eyes and think of your favorite chain restaurant or apparel brand. It’s time to create branding that does such a good job conveying the personality and flavor of your cuisine that your customers will see your truck coming from a mile away (and run to get in line). So if you’re thinking of starting a food truck business, you have a challenging but fun task at hand. You’d know your favorite coffee shop’s logo anywhere, right? Visual identity is an essential part of branding – you know a company’s brand is strong when certain symbols, fonts and colors put you in the mood for whatever they’re selling. Whatever it is that draws people to food trucks, you can’t deny how hip they are – which means their branding has a very cool reputation to maintain.īut just what is branding? It’s what gives companies that recognizability factor. Maybe it’s the magic of ordering al pastor at a taco truck thousands of miles from Mexico. They attract a crowd, get foodies talking and serve up delicious eats in unexpected places – from the parking lot of a concert to the community park to your best friend’s wedding reception.īut what is it about food trucks that makes them so special? Maybe it’s the fact that you get to chat with the chef when you’re picking up your food. These hip take-out locales on wheels are at the top of the street food game.
There’s just something about food trucks that make them hard to resist.
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